The World Wide Web Consortium’s (W3C) new logo aims to promote the use of HTML5 amongst web developers.

The World Wide Web Consortium (W3C) has launched a new logo for HTML5, the fast emerging Web standard for Web developers.

On Jan. 18, the W3C introduced its new logo program for HTML5 to promote the technology and to encourage developers to use it. Despite concern by the W3C itself in recent months that some parts of the specification may not be ready for prime time, the logo program also highlights the portions of the spec that are ready and in use today.

According to the W3C’s HTML5 logo page, the logo “stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It’s the standard’s standard, a pennant for progress. And it certainly doesn’t use tables for layout.”

In addition, of the technology, the W3C logo page said: “HTML5 is the cornerstone of the W3C’s open web platform; a framework designed to support innovation and foster the full potential the web has to offer. Heralding this revolutionary collection of tools and standards, the HTML5 identity system provides the visual vocabulary to clearly classify and communicate our collective efforts.”

The site provides an HTML5 logo gallery and other support for developers, as well as place to purchase HTML5 gear such as T-shirts and pajamas. A portion of the proceeds from the sale of the goods will go to the development of the W3C HTML5 Test Suite.